Nothing can stop me, impossible is temporary, the future is tomorrow.: Choosing the right path...

As I'v mentioned in my other posts I'm working on which career path is the correct one for me. I come from a very creative background, I performed in entertainment shows since I was 11, dancing, singing and acting. From this I went onto my first professional tour as a stilt walker and then onto studying technical and production management at Central School of Speech and Drama, somewhere along the line I managed to find myself in sales, in a gym. Two places which I would never have guessed. For starters I had never even entered a gym before, I found them intimidating and sales, I knew absolutely nothing about.

I really need to pin point exactly what career path I want to take, I am extremely interested in marketing, advertising and the media. I feel these are the industries that will play to my skills the best, they are creative posts but at the same time academically and professionally challenging. I have skills that will fit into each of these industries but I first need to make contact with professionals from each of them. This is where LinkedIn comes in.

By searching different buzz words such as advertising, media, sports advertising ect I received a list of people and exactly what position they are in and what company they work for. Now remember, although I am here ultimately to kick start my career I don't want to pester these people on the first point of contact and shove my CV in their face, that would be a bad move. I need to build a professional portfolio of connections in order for me to gain trust within each of these corporations. The main company that I would love to work for is Adidas and so I messaged a few marketing executives and brand managers for The Adidas Group. Taking the basic principles that I talked about in previous blogs always remember, you need to be pro-active, jobs and connections aren't just gonna come and grab you out of the blue, your need to go in there and discover and build them.

A book I read by Chuck Bauer, Sales Mastery, taught me that people buy into people first, not the product or the company, the person. And so what I got from this is that you need to build and create a brand for yourself, define exactly how you want to come across to people and put the plans in motion. I started this process by thinking which brand I would associate myself with, defiantly Adidas, it's fresh, its vibrant, its original. I carried this through to creating my brand and then played around with creating a logo for my brand identity. The logo introduces very minimal letters, all in line, giving a very sleek and professional feel, this logo represents how I want to be perceived by other professionals. I would defiantly recommend creating a logo for yourself. It helped me immensely in becoming comfortable with understanding how I want to be put across to others.

Ok, so from today I feel confident that I have decided on an industry sector that I want to focus on, marketing, advertising, and media, now I just need to define exactly what career path I want to pursue within these industries. To make sure I am positive on what area to go into I first of all need to research the different roles there are within the industry. In a few days time I should have a solid base point on what career path I will pursue. Nothing can stop me.

Until tomorrow bloggers,

Jordan ;)